Less than a week after rumors broke,Pretty Ex-Girlfriend Southeast Asian e-commerce company Lazada announced today that it has agreed to acquire online grocery provider Redmart.
The parties didn’t disclose the value of the deal but TechCrunchsources last week said it’s $30 million to $40 million.
The transaction is expected to be completed this quarter.
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By teaming up, the duo benefits from each other’s operational infrastructure and extended customer network, they said.
Redmart will continue to operate independently.
A big face-off
Lazada is controlled by Jack Ma’s Alibaba, which in April took a commanding stake in the Rocket Internet-born startup for $1 billion.
The deal brought the Chinese e-commerce giant to fertile ground that’s home to over 600 million consumers.
It’s not only Alibaba which is aiming to dominate this huge market, however.
SEE ALSO: Japan's answer to Y Combinator just graduated its first 3 companiesJust today, a TechCrunchreport said that Alibaba’s US rival, Amazon, is planning to enter Southeast Asia soon, quietly buying assets like refrigerated trucks and hiring staff in the region. Amazon, which supposedly also offered to acquire Redmart earlier this year, would make a foray into Singapore first and those refrigerated trucks suggest it will initially offer its AmazonFresh grocery service.
If the rumors about Amazon turn out to be true, a big face-off in Southeast Asia will happen soon.
